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Digital Marketing Manager

rtCamp

Digital Marketing Manager

Your main goal will be to generate sales-qualified leads (SQL) for rtCamp.

Our ideal clients are large enterprises that are looking to achieve company-wide digital transformation using the power of open source and WordPress.

Key Responsibilities

  • Create a complete marketing strategy to meet new qualified lead generation goals in line with rtCamp’s growth target.
  • Build landing pages including content planning, working closing with the design team, conversion tracking, and optimization.
  • Improve search engine ranking through on-page and off-page SEO activities.
  • Presenting monthly, quarterly and annual reports of overall marketing strategy, execution, and results achieved with a focus on sales-qualified leads generation.
  • Manage and mentor a team of content writers and designers. As you will have a small team you are supposed to write some content such as a top-level outline yourself. This is a managerial position with some execution

Must Haves

  • Expertise in account-based marketing (ABM) campaigns
  • Expertise in inbound marketing methodology
  • Familiarity with WordPress as a user and as a marketer
  • A personal portfolio website or blog

Good to Have

  • Familiarity with leading industry analysts such as Gartner, Forrester, and IDC.
  • Knowledge of terms like CMS, WCM, DXP, DAM, CDP, etc.
  • Public speaking experiences at conferences, webinars, and industry events
  • Awareness of Adobe Experience Manager (AEM), Sitecore, Kentico, Drupal, Microsoft Sharepoint, etc

Additional Questions

  • Please describe your experience with WordPress as a user and marketer.*
  • Who is your favorite marketer and why?*
  • Write something in the textbox below to prove that you have understood the job description.*
  • Any additional information you would like to share
  • CAPTCHA

Working at rtCamp

  • Remote work
  • Flexible hours
  • Setup – Home office
  • Open source
  • Annual retreat
  • Five days work week
  • Continuous learning
  • Paid time-off