Title: Senior Product Designer
Remote
DESCRIPTION
In this Role you will
- Own the CRM communication strategy and design how we will convey our value propositions and key messages
- Create, Deliver and Optimise high-impact initiatives across the customer lifecycle that accelerate active customer growth, re-engagement, and revenue generation
- Identify key segments of users and how each of these segments benefit our product
- Work closely with the Head of Growth and the whole marketing team, to ensure that our communication has a consistent tone
- Establish and maintain a solid relationship with our users through one-shot campaigns, seasonal initiatives, and daily communications
- Optimise the CRM reporting framework, launch impactful tests, and measure CRM initiatives’ impact on revenue generation and sales
- Analyse campaign results, develop benchmarks, and create and share regular performance reports with different stakeholders
Your Profile and Mindset
- Striving in an unstructured startup environment, not looking for the 9 to 5 role
- Self-motivated, with excellent written and verbal communication skills
- Creative problem solver – able to identify real obstacles and viable solutions
- Outcome-oriented; you articulate the desired outcome and work collaboratively to create a path to achieve it
- Aware of the interconnectivity between technology and customer experience
- Self-starter, you don’t wait to get information and guidelines but take actions to find them
- Excellent project management skills, ability to multitask effectively, and work cross-functionally.
REQUIREMENTS
- 3-5 years of experience in CRM marketing, preferably in the Fintech/Trading space
- Experience in producing cross-channel campaigns using marketing automation tools
- Experience with Salesforce and Pardot, experience with integrating CRM tools (e.g Braze) is a plus
- Deep knowledge in CRM segmentation, campaign management, direct marketing and engagement marketing
- Ability to identify priorities and work on multiple projects at once, sometimes with short deadlines
- Fluent in English, other languages (Italian) are a plus
