Associate Advertising Manager

The Associate Advertising Manager, ARMR position is a full-time contractor role. This person is responsible for managing paid search campaigns via Amazon Advertising and Google Ad Words across multiple clients. The individual works closely with our Account Management and retail support teams to execute marketing initiatives and grow our clients e-commerce businesses.

Candidates must demonstrate expertise in paid search campaign strategy and management.  Individuals must have a thorough understanding of e-commerce principles and retail strategy to successful in this role.  A firm grasp of primary online marketing strategies is essential: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Individuals who exhibit strong problem-solving skills, a creative mindset, attention to detail, and strong communication and analytical abilities will excel in this role.

Responsibilities

• The Associate Advertising Manager uses industry best practices to create & optimize advertising campaigns on behalf of ARMR clients to achieve marketing objectives.
• Create & review campaign performance reports, use data to tell stories, and provide actionable insights for team members & clients
• Work with Account Managers to communicate results and opportunities within paid search and display efforts to the client
• Using tools & software, develop & implement ad optimization techniques
• Audit search and display efforts of new or potential clients to identify opportunities
• Understand sales attribution and halo attribution on campaign performance
• Perform keyword research and competitor research to identify high-value terms
• Outline and execute keyword match-type optimization strategies
• Create and implement CPC bid optimization strategies (placement, dayparting, bid multipliers, etc.)

Tasks

Personal Qualifications

• Passion for e-commerce retail and digital marketing
• Thrives on results-drive success
• Stay on top of PPC and search industry developments and best practices
• Ability to work independently and build strong relationships with stakeholders
• Detail oriented and strong organizational skills
• Self-starter mindset – takes initiatives to learn, improve, and create
• Ability to analyze and communicate complex concepts to non-technical users
• Creative problem solver

Professional Skills & Experience

• Google AdWords and/or Amazon Advertising Certified
• Experience managing Search and Display network advertisements including remarketing and contextual advertising
• Proven track record via comparable PPC role or PPC campaign management, can demonstrate strategy on improvements to performance and RoAS
• Sound knowledge base of SEO and SEM principles
• Deep experience using keyword and search trend research tools
• Advanced Microsoft Excel skillset and ability to analyze large data sets
• Experience using agency-level PPC campaign management software

Professional Qualifications

• Four-year degree in Mathematics, Economics, Finance, Business, Marketing, or other related fields, Associates Degree in advertising related field, or equivalent experience.
• Minimum 2 Years’ experience managing multiple PPC ad accounts
• Proven track record of using biddable media to acquire, engage, and convert users throughout the sales funnel
• Amazon Ads experience preferred; Google Ad Words experience also prioritized
• Certifications for Google AdWords, Facebook Advertising, or Amazon Ads a plus.

Work Conditions & Compensation

• Work hours: 40 hours/week
• Location: Fully Remote
• Type: Full-Time Contractor