PPC Specialist

We are looking for a The PPC Specialist / Google Data Analyst will refine our data analytics and attribution models, and enable the organization to make better, data-driven decisions by tracking, measuring, and building actionable plans to consistently improve our KPIs.

Under the direction of the Marketing Director, this role will focus on maximizing the ROI of Paid Search traffic for specific brands and products through multiple platforms and need to execute analytical, strategic, and creative techniques. *Must have Ecommerce experience.

Responsibilities:

FOR GOOGLE PPC and AMAZON Ad Spend
~ Create, analyze, and optimize paid search campaigns for multiple brands to reach maximum ROAS
~ Create statistical reports based on account performance monthly
~ Communicate directly with Product Management teams to report on, adjust, and optimize campaigns
~ Work independently and within a team to reach individual and department goals

• Provide marketing intelligence, reporting, analysis, and recommendations across all marketing initiatives, including, paid and organic media, experiential, search, social, website, etc.
• Collaborate with various team members across Marketing, Social Media, Lifestyle, Creative, Sales, and R&D to implement best-in-class marketing practices and execution tactics, and help the teams apply data-driven insights and solutions.
• Integrate data from a variety of sources into actionable marketing recommendations.
• Develop meaningful and actionable metrics across Marketing, Sales, and Product.
• Develop metrics and dashboards to track campaign performance throughout the stages of the campaign lifecycle (acquisition, retention, and engagement), and leverage structured and disciplined thought processes to provide holistic and nuanced interpretations of such data.
• Manage campaign lists for diverse marketing initiatives using profiling and segmentation analytical methods.
• Measure brand performance across all marketing channels, including tracking sales, visitors, leads, and awareness to define short- and long-term objectives and key results.
• Understand root causes of changes in metrics and communicate insights effectively to non-technical marketing stakeholders.
• Communicates with key data partners including agencies and vendors to evaluate and define metrics and frameworks.
• Identify and ideate new ways to measure qualitative brand metrics and levers to increase performance of key metrics.
• Stay up to date on all marketing tools, technologies, and industry trends to update teams on something that they may be missing.
• Find Creative ways to “hack”/catch algorithm which competition may be lacking.

Nice to have:

Experience with Bing and Yahoo Ads