Marketing Manager (Brazil)

Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 40 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.

Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 28th fastest growing company in the Asia-Pacific region by the Financial Times (making it the second fastest-growing fintech company in its region), the 8th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.

Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we’re always looking to step up and adapt to changes quickly; there is never a dull day at Coda.

We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team!

Job description

• • Scale Coda Payments’ business growth in Brazil with a robust omni-channel marketing program.
  • Manage the end-to-end marketing process from go-to-market strategy, marketing budget planning, to campaign development and post-campaign data analysis.
  • Drive marketing partnerships with new and existing partners, pitch marketing promotion ideas, and deliver effective partnership campaigns mapped to business objectives.
  • Responsible for user acquisition, user engagement and revenue growth on Codashop via various online marketing channels (website, social media, influencer/KOL, emails, push notifications, e-sports).
  • Manage and execute social media campaigns, manage the end-to-end process of social media content creation and performance optimization, optimizing toward higher engagements and conversions.
  • Manage end-to-end influencer marketing campaigns, oversee local influencer identification, enhance the quality of marketing campaigns produced by influencers.
  • Manage a gaming tournament series for the gaming community.
  • Work cross-functionally within different verticals and country leadership to drive Codashop revenue and increase partnership and deeper collaboration.
  • Work closely with global digital teams, global brand team and senior stakeholders based in Singapore to share knowledge, develop best practices and achieve marketing efficiencies to contribute to Coda Payments’ global expansion.

Requirements

• • 4 – 6 years of relevant work experience in marketing, with focus on brand marketing, digital and social media marketing and influencer marketing.
  • Understanding of the gaming and esports industry is highly preferred.
  • This will be an individual contributor role, with people management responsibilities. Thus, 2+ years of experience in leading junior team members is mandatory.
  • Experience managing social editorial calendars and content development.
  • Experience in PR and brand partnerships is a plus.
  • Experience in influencer/KOL management and leveraging community leaders to build brand awareness and drive platform sales is required.
  • An entrepreneurial mindset with experience in building up a new brand and/or launching a new market is a huge plus.
  • Excellent communication & presentation skills with the ability to pitch new businesses and partnership deals to external partners and internal stakeholders.
  • Ability to work autonomously in a fast paced environment, highly organized and can successfully manage various processes across teams, projects and systems.
  • Comfortable in taking a few early morning or night calls per week to work with a global team mostly located in Asia.
  • Fluency in English

We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local protected class. We are committed to cultivating an inclusive environment for all employees, and we welcome the diversity that you will bring!

If you are looking for a rapid-growth environment and great teams to work with, you should apply now.

We are sorry to inform you that only shortlisted candidates will be notified as we may be overwhelmed by the number of applicants coming into our system; hence if you do not get a reply from us – don’t give up on us just yet!

We encourage you also to check out our career site at https://www.codapayments.com/careers – we may have other suitable openings for you