Google Ads Specialist
Position type: Full-time
Location: Remote job (Worldwide)
Reports to: Marketing Department
Department: Marketing
Job Description
We are looking for a smart, hard-working, and dedicated Google Ads Specialist for our website and other properties. We are in need of someone with at least 3 years of experience in Google Ads and Bing Ads Platforms, proven ad revenue and proven work. We need someone who is highly detail-oriented, professional, and honest. You must be detailed and able to work on multiple campaigns across the globe with very detailed and targeted keywords.
Responsibilities
- Participate in forming effective paid search strategies
- Launch and optimize PPC campaigns (Display, Youtube, Search and Apps)
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Develop a tracking strategy to track performance per Keyword / campaign /ads
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Create integrations Google Ads, Google Analytics and Tag Manager
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- 3+ years of experience as a PPC Specialist or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google, Facebook, Bing) is preferred
- Working knowledge of analytics tools (Google Analytics, Ahrefs, Search Console.)
- Proficient in Google Sheets and Docs
- Advanced verbal and written communication skills in English
- Excellent communication skills and Analytical thinking with strong math skills
