About Conduktor
At Conduktor our mission is to help companies operate their data by making their Apache Kafka journey easier. We’re an international remote-first startup and we are looking for highly motivated, tech/data-oriented people who want to share this amazing journey with us.
We help you to perform Kafka development and administration tasks with ease and efficiency. Not only for Kafka itself but for its whole ecosystem: Kafka Connect, Kafka Streams, ksqlDB, Schema Registry etc. Monitor and Operate safely everything at the same place: that’s our goal!
We have thousands of happy users around the world from Fortune 500 companies, and we need your help to scale up!
Your team
You will be working with the marketing team.
About the role
We are looking for a creative and ambitious growth marketing manager to help accelerate our expansion. We’re already growing quickly but now we want to take things up a gear. We will have a steady stream of exciting new product to launch and we want to 5x our revenue in 2022.
We want a proven growth specialist who can leverage all of the tried and trusted digital marketing techniques needed to secure new SaaS customers at scale. But we also want someone with ideas and a growth-hacking mindset, a creative thinker who can experiment and identify shortcuts.
Responsibilities
- Own the customer journey down through the marketing pipeline
- Define growth strategies and own our key growth metrics.
- Lead our SEO efforts to promote our existing content and websites
- Conceive, create and manage new user acquisition campaigns.
- Own all paid ad programmes and ensure that all investments are delivering a desirable ROI.
- Collaborate with content marketing to develop successful, content-driven acquisition campaigns.
- Support field marketing in promoting and maximising revenue from both owned & third-party events.
- Own our email marketing strategy and work with content to define plans for newsletter, transactional and lead nurture emails.
- Explore new ways to reach our audiences and experiment with new acquisition channels.
- Develop and execute Go-To-Market plans for new products and features.
- Own analytics initiatives to measure the impact of all marketing activity.
Projects
Here is a sample of some of the first projects you will be working on and owning after joining our company:
- Learning Site Growth Strategy – Define and implement a growth strategy for our new Apache Kafka learning site that rests upon SEO, referrals and paid channels where appropriate
- Main Site Growth Strategy – Build and execute a growth plan aimed at driving traffic to conduktor.io and increasing downloads of Conduktor DevTools. Incorporate SEO, referral, social and paid programmes
- Conduktor Products Go To Market – Develop and deliver a successful GTM plan for our future products. Work with the Product team to research and understand buyer personas and the value prop, then identify the appropriate channels for the launch and promotion of the new products.
- Analytics – Work with field marketing, growth marketing, sales ops and product teams to develop the marketing dashboards, reports and lead scoring model that will give us the insights needed to refine our approach and accelerate growth.
Requirements
What skills & experience do you need?
- Out-of-the-box thinker who has the ability to find new and innovative ways to drive traffic to our SaaS application.
- A growth hacking mindset with the ability to come up with creative ways of accelerating our growth.
- Proven track record of delivering results
- Past experience working in or with early-stage B2B startups.
- Expert knowledge of digital marketing practices.
- Commercial mindset with a focus on ROI and revenue.
- Hands-on experience with SEO and web analytics.
- Expertise and deep practical knowledge of paid ad platforms.
- Project management skills and attention to detail
- Excellent communication and reporting skills.
- Degree or relevant qualification in digital marketing.
Benefits
Perks and Benefits, the good stuff!
- Comprehensive Health Care coverage including medical, dental, and vision
- Flexible working hours and full remote working
- Generous vacation plan
- Agile working environment with short decision paths
- Your choice of devices and tools that make you work the best
- Popular tools: Slack, Google Meet, Notion, Linear, Slite
- International team with a wealth of knowledge
