At D2C Growth (https://www.d2cgrowth.com/ and https://www.d2cdesign.com/), we work with some of the fast-growing Shopify brands in North America. We build the bridge between human interaction and designs that engage audiences across branding, website, email marketing, and social advertising.
We are looking for a Social Media & Influencer Marketing Manager with 2 – 5 years of experience in D2C ecommerce with in-depth knowledge of data analysis and performance/operation metrics, that loves brands and is paying attention to who’s doing what (for better or worse!). You’ll be running the strategy for in-house brands as well as client brands.
If you are a strategic thinker, a planner, and a creative thinker- new exciting ideas come naturally to you, then don’t hesitate to apply!
To be successful as a D2C Social Media & Influencer Marketing Manager, you should excel in communication and people skills and must love building long-term relationships with entrepreneurs, understand the nuances and subtleties of human behaviors; be a leader capable of influencing others.
A D2C Social Media & Influencer Marketing Manager is responsible to:
● Develop the social media marketing and influencer strategy for the brand
● Understand how TikTok, Facebook, Instagram, Youtube, and the latest social media platforms work
● Managing and growing an FB group community of targeted potential audience and
customers
● Running giveaways, contests, and promotional campaigns that drive email, sms, and sales
● Running the entire influencer marketing strategy across multiple platforms and outreach process while managing the relationship to ensure they:
- Create high quality and engaging UGC content frameworks for social and ads
- Creating detailed briefs and references for them to follow
- Communicating the brief and ensuring everything is posted on time with the
- message, copy, product etc
- Turning influencers into long-term brand ambassadors that grow with the brand
- Working with the marketing team to leverage UGC content into ads and email for further value extraction
● Creating and managing the ambassador program to drive brand awareness and sales with a growing core group of people
● Drive follower, engagement and brand growth through social media to send traffic to our portfolio brands websites to become customers
● Collaborate with our inhouse teams that we use at D2C Growth, Design and Studios and Influencers to optimize results, hold them accountable and ensure a feedback loop between media buyers and marketing teams
● Manage the creative pipeline for marketing activities including videos for ads using both our in-house agencies and in-house production teams
● Develop and maintain brand guidelines and briefs for social media and influencers
● Staying on top on the latest ecommerce trends and testing new innovative ways that improve metrics including customer acquisition cost, conversion rate, average order value and customer satisfaction
● Working collaboratively with the managers of our other brands in the group to share learnings
● Manage social media campaigns for new product launches and promotions
In your application, please also include your social media or influencer marketing portfolio for review along with a brief summary/case study of how you’ve helped ecommerce brands.
This is a full-time position and must be available to work during PST time zone: Monday – Friday, 9AM – 5PM.
Thank you for taking the time to read this. We are looking forward to potentially having you on the team!
