The role:
We are a fast-growing startup that is working at the intersection of AI and human work, and we are looking for a Marketing Coordinator to help develop organic methods of acquiring leads, nurturing those leads into users and, ultimately, paying customers. B12 is at a moment of quick growth, and we need a marketer to join the team and help drive all of our marketing efforts.
As a Marketing Manager you will:
- Optimize conversion rates across B12’s entire site, focusing initially on those pages receiving the largest amount of organic traffic.
- Expand and improve our demand gen funnel, identifying new acquisition channels and refining those that already exist.
- Shape B12’s organic funnel and drive meaningful and steady increases in organic traffic.
- Ideate and create content that resonates with our Ideal Customer Profile.
- Implement a behavioral lead scoring framework to ensure that engaged leads are being passed to our sales team for pursuit at the optimal moment.
- Enhance B12’s narrative and develop processes to communicate B12’s story and announce new features externally.
- Improve marketing efficiency while aggressively scaling output.
You’d be a good fit if:
- You love to brainstorm and ideate. New concepts, ad creatives, campaign ideas, and copy angles should be constantly popping up in your head.
- You have a strong understanding of how to scope out the potential impact of a campaign/project/channel and estimate the amount of effort required to generate that impact.
- You are able to manage multiple projects at a time, properly scope out project tasks and dependencies, and identify the path to quickest value.
- You have a full stack of marketing skills, and know how to execute on everything from ideation, to project management, to execution, to analysis, to iteration.
- You are a great writer and have the ability to write many forms of content from ad copy to email copy to landing page copy.
- You have a minimum of 3 years of marketing experience with at least 1 of those years being in a marketing management capacity
- You have a BA/BS in a Marketing related field (required).
Don’t fear:
- We highly favor talent and interest.
- Some candidates may see this list and feel discouraged because they don’t match all the items. Please apply anyway: there’s a good chance you’re more wonderful than you think you are.
- B12 is a safe place for human beings. We particularly encourage you to apply if you identify as a woman, are a person of color or other underrepresented minority, or are a member of the LGBTQIA community.
About B12:
The workplace is undergoing rapid transformation, and B12 is on a mission to help people accomplish more at work. Orchestra, the engine behind B12’s Human-assisted A.I. model, is currently used to help teams of expert designers build and manage beautiful and professional websites. Leveraging A.I. to streamline complex workflows, B12 delivers superior outcomes for both creative experts and clients who receive a high-touch experience and a self-optimizing website in days, not weeks. Using intelligent software to automate repetitive tasks, B12 allows people to leverage their expertise where it matters most, paving the way to greater craftsmanship, superhuman productivity, and a brighter future of work. Backed by one of the best human-machine teams in the world, B12 recently closed its $12.4M Series A round led by General Catalyst Partners, Breyer Capital, Founder Collective, SV Angel, and more.
